Branding & Customized Tagging
Of course we all know that branding is a very important part of a successful sales campaign. As a consequence standing out from the crowd can be challenging. Especially when shelf space may regrettably put your competitors right next to you. Consequently, being able to tag your product with your logo or name can help identify your product at a glance. In fact; albeit small in size tags can ironically be the first reason for a customer to select your product first.
“What looks good; is good” is an old axiom that applies to many consumer items. Tagging your product consistently raises brand recognition. A recent article by the brand strategy company RBL; 6 Ways Brand Will Add Value To Your Business covers important aspects for successful branding in a very succinct manner. First and foremost; tags need to deliver recognition of your product that is consistent with customer expectations. Finally, tags can shape the personality of your product.
G&S Jewelry Mfg has invested in a number of technologies to customize your tags. They range from 3D Printing, Laser Engraving, Laser Welding & 3D Milling. The image below illustrates the CAD work done to create a series of different sized letters. Moreover a shape like this can be used for a tag to differentiate from the crowd. Whether it is the first, second or third piece the customer has purchased, they will look for it on their NEXT purchase.
Here is a short list of design options for customized tagging your products:
- Material Selection – Karat Gold, Sterling, Bronze & Lead-Free Pewter
- Shape – Round, Square, Rectangular, Open or Closed, Irregular
- Background Texture – Smooth, Uniform, Chaotic, Combinations
- Message – Logo, Wording, Combinations
- Image Features – Engraved, Embossed, Combinations
- Location – Single Side or Both Side
- Develop concept
- Deliver artwork for discussion and/or approval
- Develop pro forma cost estimate for approval
- Upon agreement, at this point we create a master
- Manufacture the tag
In conclusion; G&S Jewelry Mfg has the knowledge, technical resources and artistic ability to deliver customized tagging for your products. Therefore there will be no doubt in the customers’ will recognize your products at a glance. Furthermore, a customized tagging campaign adds personality to your products that is consistent.