Jewelry Design – What’s First, Second & Third?

Jewelry Design – What’s First, Second & Third?

You have a great jewelry design you just KNOW everyone will LOVE! Ok, what’s first, second and third on your list to make that design a reality? Hmmm, what to do?


First and foremost we want to start with an image of your design. CAD drawing, Word/PowerPoint drawing or a hand drawn sketch all work for us. Once we have the sketch we can start developing sizes which will give us volumes.


CAD Design 300x225 Jewelry Design   Whats First, Second & Third?
CAD Image – Letter Charms in Various Sizes

Tools To Enhance Jewelry Design

G&S Jewelry uses many state of the art tools to support designing elegant jewelry. These include CAD artwork renderings, 3D Printing and Vacuum Investment Casting. Much of our equipment has been purchased at Rio Grande. They have the equipment and experienced support personnel, hence we recommend them to everyone in the jewelry industry.

After casting and tumbling is complete personalization can be accomplished through laser engraving. Here is a video of our machine in action! Your Design Here Video of Laser Machine,

More information can be seen here from the Rio Grande website: Neutec Lightscribe Engraver

Material Selection For Jewelry Design

We can then apply the material density of the alloy you want your jewelry to be made with. This can be any of the karat golds, sterling silver, bronze, or lead-free pewter. G&S Jewelry does them all! Therefore we have a material for almost every price point.

Cost Analysis

With this information in hand, we can now develop a cost analysis. Here we can evaluate the cost of manufacture against your sell price. Consequently you can make a decision well before spending money on inventory otherwise you may have unsold inventory. Met your price point? met; GREAT! We can then move quickly to building prototypes.

However, if price point is too high as a consequence we need to look at the design again. For this reason, we can look at changing the dimensions, changing the material or both. Thinner or smaller will reduce weight. Changing the material from a high cost material such as 18 karat gold to 14 karat or sterling silver will also reduce costs.


Now that the cost is complete. We have all the sizes identified. Because of this we can now produce 3D renders. Once the renders are approve; the masters can be produced directly.

B9 3D Printing 225x300 Jewelry Design   Whats First, Second & Third?
B9 3D Printer

G&S Jewelry Mfg uses both traditional milling, a reducing process as well as three dimensional (3D) printing an additive process. In contrast; the 3D printing produces a much smoother surface. Furthermore; our best machine the B9 3D printer shown above is much faster than our milling machine.

Casting Your Jewelry Design

Finally this is where we make design come to life! Whether by vacuum investment casting or centrifugal casting, molten metal cast in a mold completes the formation!


Contact us and let us know how we can help you!

You Design It – Charms and Bracelets

G&S Jewelry Mfg is pleased to announce our new You Design It – Charms and Bracelets project! We wish to extend our in-house design and manufacturing capabilities to you our valued customer.

You Design It – Charms and Bracelets

Our Computer Aided Design (CAD), Model Master and 3D Printing  along with our Laser Engraving tools deliver a broad array of tools for the designer to put their unique interests on a piece of jewelry.

By and large most of our customers have artistic abilities in hand working, graphic arts and the tools to work on their own.  Above all they know in their mind’s eye what they want. In the same way, they may have limits on moving from ideation or concept to a prototype. By the same token the gap between a prototype to full scale production is the limiting constraint.

As a result of these gaps; G&S Jewelry Mfg created their own design center. All things considered, this approach offers our customers significant leveraging of dedicated equipment worth thousands of dollars. In other words, our design studio is your design studio!

Advances in digital communication and useful tools such as video conferencing and mobile communication allow for “face-to-face” meetings thousands of miles away. Accordingly, you can access us and our capabilities to see a 3D rendering or a laser engraving in real time. Of course you can always visit our facility, but the speed of business is increased considerably in this manner.

You design it – charms and bracelets works in several ways. A single piece for a custom requirement, a master for molding or full scale manufacturing. This is dependent on the nature of the piece, the materials involved and anticipated volume requirement.

Tools of Our Trade

The video link below illustrates our Neutec LightScribe laser engraving system can provide on a sterling bracelet blank.

Your Unique Design Here Video of Display

Laser LightScribe Machine Panel Photo 300x225 You Design It – Charms and Bracelets

Neutec LightScribe 20W Laser Engraving Machine

Finally, realization of reduced design costs.

We are a small woman owned manufacturing company with 100% of our manufacturing operations in the USA.

Questions? Contact us here we would be very pleased to help.

Customized Tagging For Your Products – G&S Can Deliver The Goods!

Branding & Customized Tagging

Of course we all know that branding is a very important part of a successful sales campaign. As a consequence standing out from the crowd can be challenging.  Especially when shelf space may regrettably put your competitors right next to you. Consequently, being able to tag your product with your logo or name can help identify your product at a glance. In fact; albeit small in size tags can ironically be the first reason for a customer to select your product first.

“What looks good; is good” is an old axiom that applies to many consumer items. Tagging your product consistently raises brand recognition. A recent article by the brand strategy company RBL;  6 Ways Brand Will Add Value To Your Business   covers important aspects for successful branding in a very succinct manner. First and foremost; tags need to deliver recognition of your product that is consistent with customer expectations. Finally, tags can shape the personality of your product.

First Steps

G&S Jewelry Mfg has invested in a number of technologies to customize your tags. They range from 3D Printing, Laser Engraving, Laser Welding & 3D Milling. The image below illustrates the CAD work done to create a series of different sized letters. Moreover a shape like this can be used for a tag to differentiate from the crowd. Whether it is the first, second or third piece the customer has purchased, they will look for it on their NEXT purchase.

CAD Design 300x225 Customized Tagging For Your Products   G&S Can Deliver The Goods!
CAD Designs Can Be Readily Developed


Design Options

Here is a short list of design options for customized tagging your products:

  • Material Selection – Karat Gold, Sterling, Bronze & Lead-Free Pewter
  • Shape – Round, Square, Rectangular, Open or Closed, Irregular
  • Background Texture – Smooth, Uniform, Chaotic, Combinations
  • Message – Logo, Wording, Combinations
  • Image Features – Engraved, Embossed, Combinations
  • Location – Single Side or Both Side
Laser Engraved Tag 300x225 Customized Tagging For Your Products   G&S Can Deliver The Goods!
Laser Engraved & Laser Embossed Tags

Process Management

  • Develop concept
  • Deliver artwork for discussion and/or approval
  • Develop pro forma cost estimate for approval
  • Upon agreement, at this point we create a master
  • Manufacture the tag


In conclusion; G&S Jewelry Mfg has the knowledge, technical resources and artistic ability to deliver customized tagging for your products. Therefore there will be no doubt in the customers’ will recognize your products at a glance. Furthermore, a customized tagging campaign adds personality to your products that is consistent.





G&S Jewelry Development Center Open For Business!

The G&S Jewelry Development Center is open for business at last!

We are very pleased to announce that our Jewelry Development Center is open for business. We are frequently approached by customers for support in developing a new piece or a whole new line. It is important to realize that there are many steps from ideation to creation. With this intention in mind, we try and compress this process down to a short time interval. To demonstrate our commitment to this process we felt it necessary to closely locate all the necessary equipment in one compact location. This permits us to go through the steps with our customers in detail. In particular, advances in mobile communications and internet meeting permit “face-to-face” meetings from thousands of miles away.

The information below provides a virtual tour of our capabilities! What you will see will include:

our use of lasers, Computer Aided Design (CAD) and Computer Aided Manufacturing (CAM) , 3D Printing, and automatic controlled intuitive systems.

Laser Engraving


Laser Engraving Ring 1 300x225 G&S Jewelry Development Center Open For Business!
Neutec 20W Laser Engraving A Wedding Band

Laser Welding

Laser welding is an excellent technique in jewelry manufacturing. It is very precise and therefore useful for small work without disturbing large components. For example; routinely broken jewelry components accept laser welded repairs. In addition small elements of a different metal into a design. Namely karat gold is welded into a sterling silver base. Moreover, the explicit contrast in color with corresponding attention to cost and ease of use adds to the designers’ toolbox.

LaserStar Laser Welding Machine 300x282 G&S Jewelry Development Center Open For Business!
LaserStar Welding Machine

CAD 3D Renderings

CAD technology delivers the imaging and key properties such as size, volume, clearances to the designer. Making informed decisions on weights and therefore cost, are important factors for pricing.

CAD Design 300x225 G&S Jewelry Development Center Open For Business!
CAD Image – Letter Charms

Interactive Design

Using the power of digital communication; design changes can be made working from afar. Or we can sit with you in our design lab and handle it one on one.

Ideation Picture 300x170 G&S Jewelry Development Center Open For Business!
Letter Charm/Tag Designed By YOU!

Precision Control Riace Wax Injection System

We added a Riace Wax Injection system to our design center. This allows us to evaluate the correct settings for injection prior to turning out to Production. Just another step in development!

3D Printing System

3D printing adds a new depth of capability. Consequently very complex parts can be grown literally from the “ground up”!

3D Printing a Master Piece 300x225 G&S Jewelry Development Center Open For Business!
G&S 3D Printing System Growing A Cylindrical Design

Model Master CAD-CAM Milling for Masters

Milling produces traditional flat items such as charms, pendants and buttons with ease. Driven by a variety of CAD programs the milling machine cuts wax and butterboard precisely to make masters.

Metal Master CAD Master Milling System 300x225 G&S Jewelry Development Center Open For Business!
Model Master Milling Machine

Let us help you make your dreams into a reality! Click here more information?

Beads – The 411 on Jewelry Bead Making

Customers and consumers buy alike buy beads by the piece, as part of a piece or by the gross. Here is the 411 on bead making.

Formed Seamless Beads

Beads supplied by W.R. Cobb Company illustrate the beautiful shape, surface finish and consistency of a bead formed from a tube. Their link here illustrates a beautiful 14 karat yellow spherical hollow bead. Customers love the simple elegance of this type of bead. This type of bead by itself or coupled with a pendant is popular regardless of the price of gold. The beauty and value guarantee it will be handed down from generation to generation.

Then again expensive tooling for each bead size will limit the choices. This tooling cost will be spread out over the life of the design making it ideal for high volume applications.

Stamped Beads

Starting with flat sheet, various stamping operations form thin wall beads. Beads stamped into a single half or in a figure-8 double half joined by a thin bridge configuration. Assembly is accomplished by placing the open edges together and soldering or welding then tight. In spite of the soldering step, split type designs have surprisingly diversity for material types and shapes. Specifically, a sterling silver half could readily be matched to a karat gold half to provide color contrast. On the negative side this requires good tooling and/or silversmithing to make an attractive seam.

Stamped Sterling Silver Bead Half 300x225 Beads   The 411 on Jewelry Bead Making
Bead Half Used for Stamped Soldered Beads


Some manufacturers frequently employ sterling silver with higher than the standard 925 silver content when soldering for fear that the overall silver fineness will be below the 925 requirement. This is especially true if the solder used is a low silver content solder of 40 – 56% silver.

Investment Cast Beads

Investment casting is a good alternative for some materials and shapes. Besides being extremely flexible on design, it also lends itself to reasonably high volume production. 3D printing is a fast and elegant way of making custom pieces. On the positive side; a 3D printed master can have surface textures, be of asymmetrical shape and can be produced to eliminate solder assembly. The schematic sketch shows a generic cylindrical design with a substantial through hole for cording. This tube style is frequently employed with other components. In fact,  3 or 4 different part styles often comprise a necklace or bracelet.

3D Printing Cylindrical Master 300x169 Beads   The 411 on Jewelry Bead Making
3D Printed Master For  Manufacturing of Beads

Questions? Please contact us.

Experience Matters

Experience matters. How often do we hear that in all phases of life? It is important in jewelry manufacturing as well. The twenty-one full and part-time employees at G&S Jewelry Mfg have over 425 years of combined jewelry experience! This experience stretches through the entire process of cast jewelry manufacturing. Each of our process steps are staffed by personnel with combined experience greater than 15 years. Our steps include:


Wax injection



Clipping and Grinding

Application of Oxidation and Patina


Inlay and Painting


Order Fulfillment


Let us put our 425 years of experience to work for YOU! If interested, contact us here.  G&S Jewelry Mfg has 100% of its manufacturing facilities in the USA. We are a small woman-owned business that specializes in jewelry design, manufacturing and finishing with special emphasis on investment casting.


loga1 Experience Matters
G&S Jewelry Mfg – Albuquerque, NM


Opening G&S Jewelry Design Center is Getting Closer!

The Opening of our G&S Jewelry Design Center is Getting Closer! We have been working on the build-out of our area and have begun moving equipment into the work spaces in preparation for opening our design center to our customers. When open we will have a space to meet with our customers and go over their needs in real time. The technology we will offer will be extensively driven by our CAD programming suite. Our CAD systems will be able to provide:

2D and 3D Renderings of the Finish Part


Illustrate Integration of Piece with Other Parts

Expanding or Reducing Part Dimensions

Close Estimation of Part Volumes

Close Approximation of Final Costs


Once the piece has been approved, the customer can see the means of producing a master by 3D printing or traditional milling.

Finishing and customization will not be overlooked. We will be able to demonstrate to our customers what the piece will look like when laser engraved or etched. This is especially important when selecting fonts designs, font sizes and depths. The tags and earrings below illustrate classic fonts embossed (top) and engraved (bottom) on sterling sheet with a laser etched background of two different patterns fine on top and coarse on the bottom. These examples can give the customer the touch and feel of what the pieces will be when finished.


Laser Engraved Tag 300x225 Opening G&S Jewelry Design Center is Getting Closer!
Laser Engraved & Laser Embossed Tags


Overall we believe that this will be a very positive experience for our customers and foster faster product to market times.


Keep watching this blog for additional announcements as they become available.


100% of G&S Jewelry Mfg manufacturing facilities are located in the U.S.A. We are a small woman owned business dedicated to sustainable manufacturing techniques.